When it comes to what we put into our bodies, transparency matters. 

Nordia Vitamins believes every consumer has the right to know exactly what they are ingesting-not just the active ingredients but also any excipients, which are inactive substances like fillers, binders, or colourants. 

Regulatory clearances for excipients vary globally, and this inconsistency means that some additives may be permitted and undisclosed in certain countries but banned in others.

For example, titanium dioxide-a common excipient used to whiten and brighten supplements-is permitted in Australia and many other countries but banned in the European Union due to unresolved safety concerns. 

While Nordia Vitamins does not suggest safety issues here, the key point is that consumers should have the right to full ingredient disclosure on pack. In Australia, a host of excipients like titanium dioxide, talc, polysorbate 80 and magnesium stearate to mention just a few, can be added to supplements without being listed on the label. Many consumers do not actually realise that there is commonly over a dozen different excipients in each supplement they take daily, with the labels only disclosing part of the story eg free from this, that and the other.   

Nordia’s philosophy is simple: you should know what is in our products first so you can decide. Then you pay only for the ingredients you are looking for, not for manufacturing aids that add no therapeutic value. 

Minimising excipients and providing the actives in ready-to-absorb powders also means we are simplifying access for them into your body. Moreover, it helps reduce global environmental waste-billions of dollars are spent annually on excipients that essentially act as edible packaging.

By limiting and fully disclosing excipients, Nordia Vitamins offers clean, transparent supplements that empower you to make smarter choices in your wellness journey.